The latest from Vanille & Lilas
With the newest Vanille & Lilas boutique revealed this summer at Jardin Tropezina, Florence Courbit shares with us the origins of this beautiful adventure and an exciting collaboration with iKKim'O.
What was the starting point of the Vanille & Lilas adventure?
The origin of the Vanille & Lilas adventure in circumstantial, in the winter of 2020... in the midst of lockdown! In this unprecedented context, the idea was to please the clients of Airelles Courchevel by offering them a selection of brands and products while the resort was closed. A lovely success made possible by the brands that followed us (Feidt, Monoki, Claris Virot, iKKim'O, HAND. S.OON, Perle de Lunes...). The Vanille & Lilas boutique has been nicknamed "The boutique of happiness" by its loyal customers, which gives you a little idea of its atmosphere!
What are the criteria for selecting brands and products in the boutique?
The selection criteria for brands depend above all on the location of the Maison (Courchevel, Val d'Isère, Gordes, Saint-Tropez, Estoublon...). Each boutique is linked to a hotel, its location, its style, and a specific clientele. The selection must meet the needs of our clients, and the offering must be dense, fair and diversified. From decorative items to men's/women's fashion, through a selection of gifts from local craftsmanship, tableware, lifestyle... We're here to provide a real, personalised service. We favour less distributed brands, local manufacturing, and eco-responsible luxury.
How would you describe the atmosphere of the Vanille & Lilas boutiques?
The atmosphere of the boutiques is linked to the team. A team of four people with different personalities that complement each other harmoniously, animated by kindness and good humour.
What is THE brand for summer 2024?
It has to be iKKim'O - which is why you'll find their beautiful pieces at Jardin Tropezina this summer; our beach club on Pampelonne Bay
